For Creatures of the Night 2018’s media teaser, we worked with a local baker to create custom Medusa-themed cookies. (The icon for the year was Medusa, the Gorgon-Queen.) In each personalized teaser, there was a cookie for Medusa’s head, a snake & sunglasses. These were distributed to all major media outlets and micro-influencers in the area.
Creatures of the Night is one of ZooTampa’s major seasonal events, marketed toward families with children from 2-12. In 2018, I created a “logo reveal” video. This was the consumer’s first exposure to the year’s icon, Medusa. I also shot b-roll and produced weekly (5) promotional videos throughout the event.
Christmas in the Wild is one of ZooTampa’s seasonal events. I managed & styled the photo shoot for all Food & Beverage visuals for the event. These images were used on the Zoo’s website, social media channels, digital ads, and in-park signage.
Christmas in the Wild is one of ZooTampa’s major seasonal events each year. I shot b-roll and produced weekly in-house, promotional videos.
ZooTampa works to repopulate the species of a highly endangered species of toad, only found in Puerto Rico. I shot b-roll & produced this video, sharing this story with ZooTampa’s followers and fans.
Rebuilding After Wells Fargo Scandal is a group assignment in my Integrated Marketing Communications class in Spring 2017. I conducted and reported our primary research, as well as designed the overall presentation formatting. Research is an area of marketing that I personally wanted to gain more experience and confidence in, which is why I volunteered for the task. I conducted interviews, as well as a Qualtrics survey distributed through various social platforms and email.
Find my Digital Marketing Measurement Strategy for Ladera Resort here! It includes my recommendations on what the company should be measuring on Google Analytics and a suggested campaign to increase wedding sales, utilizing custom URLs and AdWords.
Find my comparison of the two email service providers, MailChimp and Constant Contact, here. It includes a side by side comparison of their features and a recommendation for a theoretical company, Alan’s.
The Task Force committee of PRSSA’s Drewry Chapter works to provide public relations assistance to various UGA organizations and departments. I specifically worked UGA Student Food Pantry client and created graphics for their social media presence. As well as graphics, I created a social schedule to ensure the food pantry reached to its intended audiences efficiently.
Find my analysis of the digital marketing strategies of the adventure footwear brands Teva and Chaco here.