Image building marketing campaign: Wells Fargo fake accounts scandal

Rebuilding After Wells Fargo Scandal is a group assignment in my Integrated Marketing Communications class in Spring 2017. I conducted and reported our primary research, as well as designed the overall presentation formatting. Research is an area of marketing that I personally wanted to gain more experience and confidence in, which is why I volunteered for the task. I conducted interviews, as well as a Qualtrics survey distributed through various social platforms and email.

Measurement strategy recommendation: Ladera Resort

Find my Digital Marketing Measurement Strategy for Ladera Resort here! It includes my recommendations on what the company should be measuring on Google Analytics and a suggested campaign to increase wedding sales, utilizing custom URLs and AdWords.

PRSSA Task Force

The Task Force committee of PRSSA’s Drewry Chapter works to provide public relations assistance to various UGA organizations and departments. I specifically worked UGA Student Food Pantry client and created graphics for their social media presence. As well as graphics, I created a social schedule to ensure the food pantry reached to its intended audiences efficiently.

Georgia Aquarium event

During my summer as a Marketing & Promotions intern at Georgia Aquarium, I was assigned a project to create an event that the aquarium could potentially host. I chose a guest enhancement event with a price promotion and free activities for all children that attend. The event is “Peach State Pride” and it essentially celebrates Georgia Aquarium’s research and conservation efforts for the state of Georgia. Find my presentation that was presented to the Marketing Department here.