Manatee Critical Care Infographics

Viewed by over 2,500 followers, these manatee infographics were created as part of an Instagram Story to inform followers of the Zoo’s manatee care program and received high engagement rates.

Valentines

I created Valentines for users to share and tag friends that mimic trending Valentine memes. This resulted in large engagement rates and increased brand awareness.

Karamu Program

Karamu is the Zoo’s annual fundraising gala, attended by major donors and influential persons in the Tampa Bay Community. The program was given to each attendee to follow along throughout the evening’s events.

Membership Cards

Designed newly rebranded ZooTampa at Lowry Park membership cards. These are now used for over 30,000 member households.

Seahorse Procedure – Instagram Story

This notable Instagram Story displays impactful storytelling is critical on all mediums. We walked ZooTampa’s followers through a procedure on a seahorse with ZooTampa’s veterinarian. This story received significant engagement rates.

Nature’s Classroom Cougar Checkup – Instagram Story

This notable Instagram Story displays impactful storytelling is critical on all mediums. We walked the Zoo’s followers through a checkup of a cougar with ZooTampa’s veterinarian. This story received significant engagement rates and awareness for both ZooTampa and Nature’s Classroom.

Christmas in the Wild 2018 Media Teaser

Christmas in the Wild is one of ZooTampa’s major seasonal events. I designed and produced 2018’s media teaser – an ugly Christmas sweater. Holly Berry is a pygmy hippo that was born on December 1, 2017 – a Christmas baby. She turned one year old and celebrated with these shirts that said: “Deck the Halls with Boughs of Holly.”

Print

These were distributed to major traditional media outlet contacts and micro-influencers in the area. The sweaters were very well received by media, resulting in the most exposure and engagement to date (from a media teaser) at the company.